2009 Suzuki Equator. Some may question the wisdom of introducing a new pickup truck at a time when environmental and economic concerns have many buyers choosing smaller vehicles. However, from Suzukis perspective their new mid-size Equator pickup makes plenty of sense. Fans of Suzukis ATVs and motorcycles now have a way to haul their toys without leaving the Suzuki brand.
Based on current market demands, Suzuki expects the Equator to sell in modest numbers. Perhaps with this in mind, Suzuki chose to partner with Nissan, offering a lightly modified version of the Nissan Frontier rather than developing their truck from the ground up.
