The great recession hit the automotive industry hard — so hard in fact — five famous auto brands ceased to introduce any more cars. Most of these brands were axed after Rick Wagoner, then CEO of GM, was asked to step down at the behest of the Obama administration (See: Government Forces Out Wagoner at GM). For many brand-loyalists, the fall of these brands represent a sad day — watch the videos for first hand testimony and interviews.
1. HUMMER – Perhaps the most surprising is the HUMMER. As part of the Automotive bailout, GM agreed that they would no longer produce HUMMER vehicles in order to restructure the company. Last month, GM manufactured the last HUMMER. Today, only about 1,000 HUMMERS remain on dealers lots.
2. SAAB – General Motors has apparently decided to wind down its Swedish Saab operation after failing to reach agreement to sell it to the Dutch sports-car manufacturer Spyker.
3. PONTIAC – Pontiac will be phased out in 2010. According to GM, the company faced bankruptcy if it did not cut Pontiac from the lineup.
4. SATURN – Saturn Dealers, Owners Shocked Over End of Brand. For those who expected General Motors’ Saturn brand to live on with a new owner, there has been a sad twist. Saturn, once billed as a different kind of car company, appears as dead as Pontiac and Oldsmobile.
5. MERCURY – Due to Ford’s popularity, many Mercury buyers are switching to Ford. Therefore, the Mercury will go the way of the Edsel. Ford says, However, most of the dealerships selling Mercurys will continue to sell Ford and Lincoln vehicles.CANCELLED: The Five Auto Brands Lost to the Great Recession,