J.D. Power analyst Gary Dilts sizes up GM’s products and brand strategies for the “New GM” and says the auto maker needs to focus on delivering the right products and right supply and not focus on GM branding. However, autoblog has a video GM released that focuses on just that: company branding. Specifically, GM tries to deliver a message that they are trimming down and focusing on products.
Don’t be fooled, it’s just clever marketing.
An Advertising Age analysis says this about the so-called new GM:
General Motors Co. doesn’t appear to be learning from its mistakes: The trimmed-down, “new” GM still looks a lot like the old one, with too many vehicle brands and too many overlapping U.S. models. [1]
This is exactly what J.D. Power analyst Gary Dilts warns about in this video.
We don’t think it is rocket science to simply provide great products that consumer loves. Consumers are smart:they will eventually figure out the difference between branding hype and authentic, quality products.
